
Beyond Products: Creating Value for Architects and Specifiers
// Market leading products alone are no longer enough to inspire customers. Allen Coldrake, Sales and Technical Director for Roofing in the UK, talks about how he and his team can offer value-adding services to enhance your design by offering solutions and systems for creating profitable added value for architects and specifiers.
„We offer waterproofing solutions and design support to architects and specifiers so that their ideas turn into reality," explains Allen Coldrake. "We work with them to find the best, most durable and sustainable waterproofing solution for each project."
Allen leads a team of five sales managers to support projects and distribution in the UK. The project sales managers are skilled and experienced in providing roofing solutions tailored to the specific project and roof type. The team work closely with the technical team and sales support to provide comprehensive value-added services. Allen emphasises the importance of working together to stay attuned to the market, stating, "Only together can we always have our ear close to the market, which is an absolute prerequisite for us as project experts!"
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